Redditch Search Engine Optimisation (SEO) Services
Over the past 10 years there has been a significant shift in the way people seeking goods or services find a potential provider with the first port of call overwhelmingly now being to use the search engines Google, Yahoo or Bing (previously MSN). Therefore, simply having a website is not sufficient as unless your site sppears in the first 30 results following a query on a search engine you are very unlikely to get significant traffic to your website.
Search Engine Optimisation (SEO) encompasses a range of techniques designed to make a website rank more highly in the major search engines when specific keywords/phrases are entered into a search. For example, if your business repairs cars in Redditch, it would be safe to assume that people looking for such a service would enter 'car repairs in Redditch' into a search engine. If, when this term is entered, your website doesn't appear in the listings then you are missing your potential market and an SEO program would make changes to your website, and other techniques, to ensure that your website did appear well in the rankings for that phrase.
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Keyword Research: The first step to a successful search engine optimisation (SEO) program is keyword/keyphrase research whereby we establish what it is that potential clients enter into search engines to find businesses such as yours.
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Analytics: Obviously, some form of quantification of website visitor numbers, what pages they visit, how long they stay on each page, from what source they arrived at your website etc is essential. We install Google Analytics as standard.
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Copywriting: Once the keywords/phrases for which the webstie is to be optimised are agreed and Analytics installed, the next step is to subtly rewrite the copy, code and filenamse of the website (both hidden and on-page/visible) to give gravity to those terms.
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Keyword Ranking Reports: In addition to statistical Analytics we run state of the art keyword analysis tools that produce a report showing how your website ranks in each of the major search engiens for each of the keywords/phrases used which enables the efficacy of the SEO to be gauged.
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Rolling SEO Programs: We offer either a 'one-off' search engine optimisation (SEO) sweep of a site containing the above elements but also a rolling program whereby on a monthly basis we run a Keyword Ranking Report and rework parts of the site to maintain and imporve rankings.
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